Get a Free Website Audit and see exactly what is holding your site back from ranking and converting. Claim yours today.
Get a Free Website Audit. Claim yours today.
Get a Free Website Audit and see exactly what is holding your site back from ranking and converting. Claim yours today.
Get a Free Website Audit. Claim yours today.
A/B Testing Services
Stop guessing which headline, layout or offer performs better. We research, design and run controlled experiments, then show you the result with confidence, so every change to your website is backed by data.
Free proposal and audit. No obligation.
“Very professional, does a great job…” Joanne P., Google review
Test, learn, implement
In short
A/B testing, also called split testing, is a controlled experiment where two or more versions of a page or element are shown to different visitors at the same time, and their performance is compared against a goal such as leads, sign-ups or purchases. Because everything else stays the same, the difference in results can be attributed to the change being tested. It replaces opinion with evidence when improving a website.
By the Digital Roots Media CRO team · Updated
Investment
Testing programs are scoped by your traffic, the number of tests per month and how much design and development each test needs. You get a clear plan after a free testing review.
Scoped to your traffic
Monthly plan
Research, a prioritized test roadmap, test design and build, QA, analysis and implementation of winning variations.
Tests need enough visitors and conversions to reach reliable results.
Copy changes are quick; new layouts and flows need design and development.
Setting up, or working within, your existing experimentation tools.
How many experiments run each month, and on how many pages.
What's included
Good testing is mostly preparation. We invest in research and rigor so every test is worth running.
01
Strong tests start with understanding why visitors do not convert. We analyze funnels, heatmaps, session recordings, surveys and customer feedback to find the real friction points.
Every hypothesis on our roadmap is linked to evidence.
02
We turn insights into clear hypotheses: what we will change, why we expect it to work and how we will measure it. The backlog is prioritized by expected impact, confidence and effort.
03
Our designers and developers create the variations, from copy and layout changes to new page flows, and QA every test across devices and browsers before it goes live.
04
We plan sample sizes and run times before a test starts, avoid stopping tests early, and account for seasonality and segments, so the results you act on are real.
05
When a test ends, we explain the result in plain English, including what we learned when a variation does not win. Winning changes are implemented properly on your site.
06
Once the basics are optimized, we test tailored experiences for key audiences, such as returning visitors, industries or traffic sources.
Our process
A disciplined cycle of research, testing and learning that compounds over time.
Step 1
Analytics, recordings, surveys and user feedback.
Step 2
Evidence-based ideas, prioritized by impact.
Step 3
Variations designed, built and tested.
Step 4
Tests run to their planned sample sizes.
Ongoing
Analyze, implement winners, plan the next test.
Why Digital Roots Media
How we work, and what our clients say about working with us.
Strategy, design, development, SEO and AI search under one roof, so nothing gets lost in handoffs.
You see the scope, deliverables and investment in writing before any work begins.
Reports tied to leads and revenue, not vanity metrics, with a real person to walk you through them.
Your accounts, data, content and assets stay yours, always.
“Digital Roots Media did an amazing job in designing and launching our new website. Great team. Great experience. We are continuing to do maintenance with them…”
Google review
“A great company and a great experience. They are very knowledgeable and creative. They created an amazing website for our firm!…”
Google review
“I loved working with Digital Roots Media. Professional service and outstanding, innovative work.”
Google review
Why it matters
Redesigns based on opinion are a gamble. Testing turns every change into a measured improvement.
OVERVIEW
Every website change is a bet. Without testing, you cannot tell whether a new headline, form or layout helped, hurt or made no difference, and a well-meant change can quietly lower conversions for months.
Testing removes the guesswork, protects your results and builds a library of proven insights about your customers.
BENEFIT 01
Testing a change on part of your traffic first means you only roll out improvements, never surprises.
BENEFIT 02
Each test teaches you something about your audience that can be applied across your website, ads and sales conversations.
BENEFIT 03
Individual improvements may be modest, but a steady program of tests compounds into meaningful growth over time.
BENEFIT 04
Instead of arguing about designs in meetings, you test them and let your customers decide.
Explore our growth services
More leads and sales from the traffic you have.
Tracking and dashboards you can trust.
A clear plan tied to revenue, not activity.
Lead routing, nurture and follow-up on autopilot.
Focused pages built to convert paid traffic.
Paid search and social that pays for itself.
Nurture sequences that turn leads into customers.
FAQs
Straight answers to the questions business owners ask most. Still unsure? Talk to a strategist.
Almost anything on your website: headlines, copy, calls to action, forms, layouts, images, pricing presentation, navigation and entire page flows.
Reliable tests need enough visitors and conversions to detect a real difference. We assess your traffic first and recommend the right approach, including research-led changes if traffic is too low for testing.
Most tests run for at least one to two full business cycles, often two to four weeks, until they reach the planned sample size.
CRO is the broader practice of improving conversion rates through research, UX and copy improvements. A/B testing is one of its main tools for proving which changes work.
We work with established experimentation platforms and can work within the tools you already have. We recommend the right option based on your site and budget.
We implement tests carefully to minimize flicker and performance impact, and monitor page speed throughout.
A losing or flat test is still valuable. It tells you what does not matter to your customers, and the learning shapes the next hypothesis.
Testing programs are monthly and scoped by traffic, test cadence and complexity. You get a clear plan after a free testing review.
Get started
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