Get a Free Website Audit and see exactly what is holding your site back from ranking and converting. Claim yours today.
Get a Free Website Audit. Claim yours today.
Get a Free Website Audit and see exactly what is holding your site back from ranking and converting. Claim yours today.
Get a Free Website Audit. Claim yours today.
When buyers ask ChatGPT, Gemini, Perplexity or Google’s AI Overviews who to hire, your brand should be in the answer. We make your business easy for AI systems to find, understand, trust and cite.
“…outstanding, innovative work.” Hrithik S., Google review
In Short
AI visibility optimization, also called generative engine optimization (GEO) or answer engine optimization (AEO), is the practice of improving how often and how accurately AI assistants mention, cite and recommend your brand. It builds on strong SEO and adds work focused on how large language models and AI search systems choose sources: clear entity information, answer-first content, structured data, credible third-party mentions and technical access for AI crawlers.
By the Digital Roots Media AI search team
Your AI search work is planned and delivered by SEO strategists, writers and developers working as one team, so content, schema and technical fixes ship together.
We track how AI assistants describe and cite your business for the prompts that matter, next to your Google rankings and the leads search brings.
AI assistants and answer engines change quickly. We review the data and adjust your plan, so your visibility keeps up with how people search.
What's Included
AI systems recommend brands they can understand and verify. We improve every signal that shapes that decision.
See where AI names you today.
We test the questions your buyers actually ask across ChatGPT, Gemini, Perplexity, Copilot and Google’s AI features, and record whether you appear, how you are described and who is recommended instead.
The result is a clear benchmark and a list of the gaps that matter most.
Make sure AI knows who you are.
AI models need to know exactly who you are. We make your business name, services, locations, people and credentials consistent across your website, profiles and directories, and connect them with structured data.
Pages that answer the question first.
We restructure key pages and create new ones so they answer buyer questions directly: clear definitions, comparisons, pricing guidance, FAQs and expert explanations that AI systems can quote with confidence.
Earn mentions on trusted sources.
AI assistants lean heavily on what trusted third parties say about you. We build mentions in relevant directories, industry publications, review platforms and partner sites.
Let AI crawlers read your site.
If AI crawlers cannot reach or parse your content, it cannot be used. We review robots rules, rendering, page speed and HTML structure so your content is accessible to the systems you want to reach.
Track mentions, citations and leads.
We track your presence across a fixed set of buyer prompts over time: mentions, citations, sentiment and share of voice against competitors, alongside traffic from AI referrals.
Proven Results
Every result below is tied to a real business, a real strategy and a measurable outcome.
200%
Increase in organic traffic
in six months
400%
Return on investment
within the first year
240%
Increase in qualified leads
within 90 days
AI Search
People ask ChatGPT, Gemini, Perplexity and Google AI Overviews which business to choose. The answers come from sources those engines trust.
One answer names a few businesses instead of ten blue links.
If you are not named, you are not considered.
Entities, reviews, mentions and clear content all count.
Prompt: “best family dentist in phoenix”
Sample report view. Your audit shows your real numbers.
Our Process
Benchmark, fix the foundations, build authority and measure. Progress is tracked prompt by prompt.
Test buyer prompts across AI assistants.
Consistent brand facts and structured data.
Answer-first pages that AI can quote.
Citations, reviews and third-party mentions.
New citations on the sources AI engines trust.
Monthly share of voice and next steps.
Pricing
Every program starts with an AI visibility audit, then a monthly plan scoped to your market, content and authority gaps.
How crowded your category is in AI answers today.
How consistently your business is described across the web.
How many buyer questions need clear, citable answers.
Reviews, directories, PR and expert mentions to earn.
We test how key assistants describe and recommend you.
A fixed scope and monthly price, agreed before any work starts.
Work begins, and you see results reported every month.
Free proposal. No obligation.
Why Digital Roots Media
What separates us is not what we say about ourselves. It is what our clients say, what our results show and how we work every single month.
Google, GoodFirms and UpCity
I loved working with Digital Roots Media. Professional service and outstanding, innovative work.
Google review
Digital Roots Media did an amazing job in designing and launching our new website. Great team. Great experience. We are continuing to do maintenance with them…
Google review
A great company and a great experience. They are very knowledgeable and creative…
Google review
Compare Your Options
Most businesses need both. Here is how the approaches differ, and why SEO alone is no longer enough.
Swipe to compare →
| What you get | Our approachDigital Roots MediaSEO + AI visibility | Traditional SEO agencyRankings focus | AI tracking toolSoftware only | Do nothing yetWait and see |
|---|---|---|---|---|
| Google rankingsClassic search results | Included | Core focus | Not included | Existing only |
| AI answer presenceMentioned by assistants | Core focus | Indirect | Measured, not improved | Left to chance |
| Entity & schema workAI understands who you are | Built properly | Sometimes | Not included | No |
| Citation buildingTrusted third-party mentions | Planned and earned | Link focus | Not included | No |
| Share of voice trackingProgress you can see | Monthly reports | Rarely | Yes | No |
| Best forWho each option suits | Brands that want to be recommended | Classic search only | In-house teams with capacity | Markets AI has not reached yet |
Why It Matters
Buyers increasingly ask AI assistants for recommendations. Being in that answer is becoming as important as ranking on page one.
AI assistants are becoming a starting point for research and buying decisions. They often recommend only a handful of brands, and people tend to trust that short list.
The businesses that make themselves easy for AI to understand and verify now are building an advantage that will be harder for competitors to catch up with later.
AI answers usually name a small number of options. Being one of them puts you in front of buyers at the moment they are forming a shortlist.
AI tools sometimes describe businesses with outdated or wrong details. Consistent, well-structured information across the web helps them describe you accurately.
The work that helps AI visibility, such as clear content, structured data and authority, also supports classic Google rankings.
Tracking a consistent set of buyer prompts shows exactly how your visibility changes over time, and against which competitors.
Explore Related Services
AI assistants rely on many of the same signals search engines do. These services strengthen your rankings, content and site.
Paid search ads that bring leads while your organic rankings grow, with every click tracked.
Stay in front of the people who found you on Google, and give them a reason to come back.
Turn first-time visitors into repeat customers with timely, useful emails.
A fast site built around your SEO strategy, so new visitors understand you in seconds.
Focused pages for your most valuable keywords and campaigns, built to get the call.
Clear journeys from search result to inquiry, tested with real visitor behavior.
Turn more of the traffic SEO already brings into leads, before you pay for more.
See exactly which pages and keywords bring leads, in a report you can read in five minutes.
One plan that decides where SEO, ads and content each earn their budget.
AI Search Guides
Practical guides from our team on AI search and what it means for your business.
How to get your business cited in AI answers from ChatGPT, Gemini and Google.
How AI answers differ from Google results, and how to show up in both.
How AI tools and AI search affect local visibility.
What Google actually says about AI-written content and how to stay safe.
Which AI assistant fits which business task.
FAQs
Straight answers to the questions business owners ask most.
Talk to a strategist. No sales script, just straight answers about your site.
SEO focuses on ranking in search results. AI visibility optimization focuses on being mentioned, cited and recommended in answers generated by AI assistants and AI search features. Strong SEO is the foundation, and AI visibility adds entity, content and citation work.
No one can guarantee placement in AI answers, because AI systems decide what to show. We improve the signals they rely on and track your visibility across a consistent set of buyer prompts, so progress is measurable.
We track and optimize for ChatGPT, Google AI Overviews and AI Mode, Gemini, Perplexity, Microsoft Copilot and Claude, focusing on the ones your buyers use.
Generative engine optimization (GEO) and answer engine optimization (AEO) are other names for improving visibility in AI-generated answers. The core practices overlap heavily.
Entity and content fixes can influence answers within weeks to months, depending on how often AI systems refresh their sources. Authority building is ongoing, like SEO.
Structured data helps search engines and AI systems understand your business, services and content clearly, which supports accurate descriptions and eligibility for rich results.
It depends on your goals. If you want to be cited and recommended, blocking relevant crawlers can limit your visibility. We review your robots rules and advise on the right balance.
It is a monthly program scoped after an AI visibility audit, based on your market, content gaps and authority needs.
Free AI Visibility Check
Share your website and email. You will receive a free AI visibility check across key assistants and a clear plan.
We never share your details. No spam.
