Get a Free Website Audit and see exactly what is holding your site back from ranking and converting. Claim yours today.
Get a Free Website Audit. Claim yours today.
Get a Free Website Audit and see exactly what is holding your site back from ranking and converting. Claim yours today.
Get a Free Website Audit. Claim yours today.
Analytics & Reporting
Accurate tracking, clear dashboards and reports that connect every marketing channel to leads and revenue. Know what is working, what is not, and where to invest next.
Free proposal and audit. No obligation.
“Very professional, does a great job…” Joanne P., Google review
GA4, tracking, dashboards
In short
Analytics and reporting services make sure your website and marketing data is accurate, complete and easy to understand. They include setting up and auditing Google Analytics 4, tag management, conversion and call tracking, connecting CRM and ad platform data, building dashboards, and turning numbers into clear insights about which channels, pages and campaigns drive leads and revenue.
By the Digital Roots Media analytics team · Updated
Investment
Analytics usually starts as a fixed-scope setup or audit, with optional monthly reporting afterwards. You get a clear proposal after a free tracking review.
Scoped to your stack
Fixed quote
A tracking audit, GA4 and tag setup, conversion and call tracking, integrations and a custom dashboard, with optional monthly reporting.
Fixing a broken or partial setup takes more work than a clean start.
Forms, calls, bookings, chats, purchases and offline sales.
CRM, ad platforms, ecommerce and call tracking integrations.
One executive dashboard, or detailed channel-level reporting.
What's included
From the first tag to the monthly review, everything you need to make confident marketing decisions.
01
Most analytics setups have gaps: missing conversions, duplicate tags, broken events or spam traffic. We audit your current setup and show you exactly what can and cannot be trusted.
02
We configure GA4 properly, with clean events, key conversions, audiences and filters, and manage every tag through Google Tag Manager, so changes are controlled and documented.
03
We track every meaningful action: form submissions, phone calls, bookings, chats and purchases, so you can see which sources actually produce leads and sales.
04
Connecting your CRM and ad platforms closes the loop between a click and a customer. We link lead sources to outcomes, and feed offline conversions back to ad platforms where possible.
05
We build Looker Studio dashboards around the questions you actually ask: where leads come from, what they cost and how each channel is trending. One link, always up to date.
06
Numbers alone do not help. Monthly reports explain what changed, why it matters and what we recommend, with a call to walk you through it.
Our process
Audit, fix, connect and report. You end up with data you trust and a clear view of performance.
Step 1
Current tracking, tags, conversions and data quality.
Step 2
A measurement plan tied to your goals and funnel.
Step 3
GA4, Tag Manager, conversions and integrations.
Step 4
Custom dashboards built and validated.
Ongoing
Monthly insights and recommendations.
Why Digital Roots Media
How we work, and what our clients say about working with us.
Strategy, design, development, SEO and AI search under one roof, so nothing gets lost in handoffs.
You see the scope, deliverables and investment in writing before any work begins.
Reports tied to leads and revenue, not vanity metrics, with a real person to walk you through them.
Your accounts, data, content and assets stay yours, always.
“Digital Roots Media did an amazing job in designing and launching our new website. Great team. Great experience. We are continuing to do maintenance with them…”
Google review
“A great company and a great experience. They are very knowledgeable and creative. They created an amazing website for our firm!…”
Google review
“I loved working with Digital Roots Media. Professional service and outstanding, innovative work.”
Google review
Why it matters
Every marketing decision depends on data. If the data is wrong, so are the decisions.
OVERVIEW
Without reliable tracking, marketing budgets follow gut feel. Channels that work get cut, channels that do not keep running, and nobody can say with confidence what a lead costs.
Accurate analytics shows you what produces customers, so you can invest with confidence and prove the value of your marketing.
BENEFIT 01
When every lead and sale is tracked to its source, you can see which channels, campaigns and pages actually grow the business.
BENEFIT 02
Clear data lets you cut waste quickly and put more behind the campaigns that produce customers.
BENEFIT 03
Dashboards and alerts reveal sudden drops in traffic, broken forms or tracking failures before they turn into lost months.
BENEFIT 04
Reports that connect marketing to leads and revenue make it easier to justify budgets and align your team around what matters.
Explore our growth services
More leads and sales from the traffic you have.
Experiments that prove what actually works.
A clear plan tied to revenue, not activity.
Lead routing, nurture and follow-up on autopilot.
Focused pages built to convert paid traffic.
Paid search and social that pays for itself.
Nurture sequences that turn leads into customers.
FAQs
Straight answers to the questions business owners ask most. Still unsure? Talk to a strategist.
Google Analytics 4 is Google’s current analytics platform. It tracks events and conversions across your website and apps, and needs proper configuration to produce reliable data.
Yes. A tracking audit shows what is working, what is missing and what cannot be trusted, with a prioritized list of fixes.
Yes. We set up call tracking so calls from your website and ads are attributed to their source alongside forms and bookings.
Google Tag Manager lets you manage tracking tags in one place without editing website code for every change. We recommend it for almost every business website.
Yes. Connecting your CRM lets you see which marketing sources produce real customers and revenue, not just leads.
We build Looker Studio dashboards tailored to your goals, from a one-page executive summary to detailed channel reports, updated automatically.
We configure consent settings and privacy options in line with your requirements. For legal compliance advice, consult your legal counsel.
Setup and audits are quoted as a fixed price, with optional monthly reporting. You get a clear proposal after a free tracking review.
Get started
Share your website and email. You will receive a free tracking review and a clear plan, with no obligation.
We never share your details. No spam.
