Get a Free Website Audit and see exactly what is holding your site back from ranking and converting. Claim yours today.
Get a Free Website Audit. Claim yours today.
Get a Free Website Audit and see exactly what is holding your site back from ranking and converting. Claim yours today.
Get a Free Website Audit. Claim yours today.
Our PPC management runs Google Ads, Microsoft Ads, Meta and LinkedIn campaigns for qualified leads and revenue, not clicks. Accurate tracking, sharp ads and landing pages that convert the traffic you pay for.
“Very professional, does a great job…” Joanne P., Google review
In Short
PPC (pay-per-click) management is the planning, building and ongoing optimization of paid advertising campaigns where you pay when someone clicks, such as Google Ads, Microsoft Advertising, Meta and LinkedIn ads. It covers keyword and audience strategy, ad creative, bidding, budgets, landing pages and conversion tracking. Good PPC management is measured by the cost of qualified leads and revenue, not by clicks or impressions.
By the Digital Roots Media paid media team
Your campaigns are planned and delivered by strategists, writers, designers and analysts working as one team, so ideas, content and reporting move together instead of waiting on each other.
We connect GA4, your marketing platforms and lead tracking, so every report shows which campaigns bring calls, forms and sales, not just clicks and likes.
Platforms, algorithms and AI assistants keep changing what works. We review the data and adjust your plan, so you are never stuck with a strategy written a year ago.
What's Included
Every part of a profitable paid campaign, managed by one team that also builds your landing pages and tracking.
Find where your budget works hardest.
We start by auditing your existing accounts, analytics and competitors to find wasted spend and missed opportunities, then build a strategy around your margins, sales cycle and goals.
You get a clear plan with priorities, budgets and the metrics we will be held to.
Search ads built around buyer intent.
Search campaigns capture people actively looking for what you sell. We build tightly themed campaigns, negative keyword lists and compelling ads, and use Performance Max and Shopping where they fit.
Reach buyers on the platforms they use.
Meta and LinkedIn ads reach buyers before they search. We build audiences, creative and campaigns that generate demand and retarget visitors who are not ready yet.
Count the leads, not just the clicks.
You cannot optimize what you do not measure. We set up GA4, platform conversion tags, call tracking and, where possible, offline conversions from your CRM, so bidding learns from real leads and sales.
Pages built to turn clicks into leads.
Sending paid traffic to a generic page wastes budget. We design and build focused landing pages that match the ad, answer objections and make the next step obvious.
Steady improvements, reported clearly.
Accounts are managed continuously: search term reviews, bid and budget changes, ad tests and audience refinement. Monthly reports show cost per lead, revenue and what we are doing next, in plain English.
Proven Results
Every result below is tied to a real business, a real strategy and a measurable outcome.
200%
Increase in organic traffic
in six months
400%
Return on investment
within the first year
240%
Increase in qualified leads
within 90 days
AI Search
Google now shows ads beside AI Overviews, and assistants answer more questions before anyone clicks. Clear tracking and strong landing pages matter more than ever.
People who click after an AI answer often know what they want.
Smart bidding only works as well as your conversion tracking.
Being named in AI answers lowers what you pay to be seen.
Prompt: “best emergency plumber near me”
Sample report view. Your audit shows your real numbers.
Our Process
Launch on a solid foundation, then improve every week based on real conversion data.
Accounts, tracking, competitors and wasted spend.
Channels, budgets, audiences and success metrics.
Tracking, campaigns, ads and landing pages.
A careful launch with close daily monitoring.
New ad copy, audiences and landing page tests each month.
Weekly optimization and monthly reporting.
Pricing
Management plans are scoped to your platforms, ad spend and the work each account needs. Your ad budget is paid directly to the platforms, and you always own your accounts.
Search only, or search plus social, display and video.
Larger budgets and more campaigns need more management time.
Accurate conversion and offline tracking may need initial work.
New ad creative, videos and landing pages add scope.
We review your accounts, tracking and landing pages.
A fixed scope and monthly price, agreed before any work starts.
Work begins, and you see results reported every month.
Free proposal. No obligation.
Why Digital Roots Media
What separates us is not what we say about ourselves. It is what our clients say, what our results show and how we work every single month.
Google, GoodFirms and UpCity
Very professional, does a great job and works with you. Communication is wonderful, calls and connects with you regardless of distance and time difference between countries…
Google review
Digital Roots Media did an amazing job in designing and launching our new website. Great team. Great experience. We are continuing to do maintenance with them…
Google review
A great company and a great experience. They are very knowledgeable and creative…
Google review
Compare Your Options
An honest comparison of the ways businesses run paid advertising.
Swipe to compare →
| What you get | Our approachDigital Roots MediaAds, pages and tracking | FreelancerIndependent specialist | In-house hireSalaried specialist | Do it yourselfPlatform recommendations |
|---|---|---|---|---|
| StrategyBuilt around your margins | Custom strategy | Varies | Yes | Platform defaults |
| Conversion trackingOptimize for real leads | Set up and verified | Sometimes | Depends on skills | Often missing |
| Landing pagesPages built for the ad | Designed and built | Rarely | Needs a designer | Homepage only |
| Multi-platformSearch, social and display | One team | Usually one platform | Depends | Time-limited |
| Account ownershipYour data stays yours | Always yours | Varies | Yours | Yours |
| Best forWho each option suits | Businesses scaling paid growth | Single-platform accounts | Large, steady budgets | Very small tests |
Why It Matters
Paid media is the fastest way to reach buyers who are ready now, when it is managed with discipline.
Ad platforms make it easy to spend money and hard to spend it well. Without careful structure, tracking and ongoing management, budgets drift toward irrelevant searches and low-quality clicks.
Professional management focuses every dollar on the searches and audiences most likely to become customers, and proves the return with accurate tracking.
Search ads put you in front of people actively looking for your service today, while SEO and content build longer-term visibility.
Negative keywords, tight targeting and careful bidding stop your budget leaking into searches and audiences that never convert.
With proper tracking, every lead and sale can be traced to a campaign, keyword or ad, so budget moves to what works.
Landing pages that match the ad and remove friction lift conversion rates, which lowers the cost of every lead.
Explore Our Marketing Services
Ads bring visitors fast. These services improve the pages, tracking and follow-up that turn those clicks into customers.
Paid search ads that bring leads while your organic rankings grow, with every click tracked.
Stay in front of the people who found you on Google, and give them a reason to come back.
Turn first-time visitors into repeat customers with timely, useful emails.
A fast site built around your SEO strategy, so new visitors understand you in seconds.
Focused pages for your most valuable keywords and campaigns, built to get the call.
Clear journeys from search result to inquiry, tested with real visitor behavior.
Turn more of the traffic SEO already brings into leads, before you pay for more.
See exactly which pages and keywords bring leads, in a report you can read in five minutes.
One plan that decides where SEO, ads and content each earn their budget.
PPC Guides
Practical guides from our team on Google Ads budgets, wasted spend and choosing the right platform.
A beginner’s guide to setting up Google Ads campaigns that bring leads.
How to set a starting budget and when to scale it.
Common account problems that drain spend, and how to fix them.
How negative keywords stop Google Ads spend on searches that never convert.
Which platform suits your business, and when to use both.
How the two platforms compare for reaching business buyers.
FAQs
Straight answers to the questions business owners ask most.
Talk to a strategist. No sales script, just straight answers about your site.
We manage Google Ads (including Search, Shopping, Performance Max and YouTube), Microsoft Advertising, Meta (Facebook and Instagram) and LinkedIn Ads. We recommend the mix that fits where your buyers search and scroll, rather than spreading your budget thin.
Management is a monthly plan scoped to your platforms, ad spend and the work each account needs. Your ad budget is paid directly to Google, Microsoft, Meta or LinkedIn, so you always see exactly what is spent on media. You get a clear scope and price in your free proposal.
It depends on your market, cost per click and goals. We recommend a starting budget in your proposal based on keyword costs and the number of leads you need, then scale what works.
Campaigns can generate leads within days of launch. Performance usually improves over the first two to three months as conversion data builds and we optimize.
We measure cost per qualified lead, revenue and return on ad spend, not clicks or impressions. Monthly reports show results by campaign, keyword and ad, plus what we are changing next, in plain English.
We set up GA4, platform conversion tags, call tracking and, where possible, offline conversion imports from your CRM, so we can see which ads create customers. Bidding then learns from real leads and sales, not just clicks.
Smart bidding and Performance Max use machine learning, and they only work well when they learn from accurate conversion data. We feed them real leads and sales, and keep human oversight on search terms, placements, budgets and creative so automation does not waste spend.
Often, yes. PPC brings leads now while SEO builds visibility that keeps working without paying for every click, and both share keyword data. See our SEO services.
Yes. Dedicated landing pages that match your ads are one of the biggest drivers of a lower cost per lead, and we design and build them.
Yes. Accounts, data and creative are always yours. We work inside your accounts with access you control.
Yes. A free account audit shows where budget is being wasted and where the biggest opportunities are. It is a good starting point even if you manage the account yourself.
Free PPC Account Review
Share your website and email. You will receive a free PPC account review and a clear plan, with no obligation.
We never share your details. No spam.
