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SEO Guides and Google Updates

Practical SEO for business owners: what changed in Google this month, how to rank in your area and the fixes that move rankings. A new update roundup goes up at the start of every month.

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When Is the Next Google Core Update? What 5 Years of Data and Google’s New Guidance Tell Us

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Four Guides That Cover the Essentials

57 min of reading, in this order

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News, SEO

SEO Updates in November 2025: What Changed and What to Do

The SEO updates in November 2025 were about tools and tidying, not rankings. Google ran no core or spam update, according to its Search Status Dashboard. Instead, it added custom annotations and a branded queries filter to Search Console, announced

News, SEO

SEO Updates in October 2025: What Changed and What to Do

The SEO updates in October 2025 did not include any ranking update. Google’s Search Status Dashboard lists no core or spam update between the end of the August spam update in September and the December 2025 core update. The main

SEO

SEO Updates in September 2025: What Changed and What to Do

The SEO updates in September 2025 were quieter than many reports suggested. There was no core update. The August 2025 spam update finished rolling out, Google expanded AI Mode to five more languages, and Search Console dropped reporting for structured

SEO

How the Google Algorithm Works: A Plain-English Guide

The Google algorithm is not one formula. It is a collection of automated ranking systems that look at hundreds of billions of pages and decide which ones best answer a search. Google first has to find and store a page

SEO

Social Media and SEO: What Really Helps Your Rankings

Social media and SEO work together, but not in the way many guides claim. Likes, shares and follower counts do not raise your Google rankings directly. What social media does is put your content in front of people, and some

SEO

Landing Pages: Optimizing for Conversions and SEO

Good landing pages do two jobs: they bring the right visitors in and turn them into leads or customers. To optimize landing pages for conversions and SEO, first decide what kind of page you are building. A page meant to

SEO

WordPress SEO: A Practical Guide for Business Websites

Introduction to WordPress SEO WordPress is one of the most SEO-friendly platforms out of the box. But to achieve significant visibility in search engine results pages (SERPs), Digital Roots Media can leverage advanced WordPress SEO strategies that go beyond basic

Glossary, SEO

Google Search Console: A Comprehensive Guide

In the competitive world of SEO, staying ahead requires more than just keyword optimization and high-quality content. One of the most powerful, yet often underutilized, tools in the SEO arsenal is Google Search Console (GSC). This free tool offers deep

Glossary, SEO

CSS: How It Affects SEO

Introduction Did you know that even the smallest change in your website’s design can have a significant impact on its search engine ranking? When it comes to SEO, most people think about keywords, backlinks, and content, but the role of

In-Depth Guides

The SEO Guides Worth Bookmarking

Our longest, most complete SEO guides. Each one walks through a topic step by step, so you can fix it yourself or know exactly what to ask your agency.

Complete Local SEO Guide for Small Businesses 2026

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Generative Engine Optimization (GEO): The New SEO for 2026

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Technical SEO Audit: Complete Guide for Business Owners

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Core Web Vitals 2026: Pass Google’s Latest Tests

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Schema Markup Guide: Boost Click-Through Rates by 30%

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How Long Does SEO Take? Real Timelines & What to Expect

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What You Will Find in Our SEO Articles

SEO, or search engine optimization, is how your website earns visits from Google and other search engines without paying for each click. Our SEO articles cover the practical side: monthly roundups of Google updates, step-by-step guides to local and technical SEO, and how AI search is changing what it takes to be found.

Every article is written for business owners and marketing managers, not SEO specialists, and ends with the steps to take on your own site.

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