Get a Free Website Audit and see exactly what is holding your site back from ranking and converting. Claim yours today.
Get a Free Website Audit. Claim yours today.
Get a Free Website Audit and see exactly what is holding your site back from ranking and converting. Claim yours today.
Get a Free Website Audit. Claim yours today.
Web Design Resources
Plain-English guides, honest comparisons and free tools for planning, designing and improving a business website. Written by the team behind 800+ websites, for owners who want to make good decisions, whether they build it themselves or hire help.
Estimate your website budget by answering a few questions about pages, features and content.
See exactly what is holding your site back from ranking and converting.
Start Here
Four short reading lists, one for each stage of a website project. Each puts our most useful guides in the order you will need them.
Decide whether you need a redesign, which platform to use and who should build it.
Set your brand rules, then choose fonts, colours and layouts that work on every screen.
Fix the pages people land on so more of them call, book or ask for a quote.
Make sure every visitor can use the site and that it loads quickly on any connection.
Website Basics
The fundamentals every business owner should know before briefing a designer or building a site. Each topic links to a full guide when you want to go deeper.
A good layout tells visitors what you do and what to do next within seconds. Put your main message and one clear call to action at the top, group related content, and leave enough space that each section reads on its own.
Colour sets the mood and guides the eye. Use your brand colours consistently, keep one accent colour for buttons and links, and check that text has enough contrast to read easily.
Fonts carry your brand’s voice and decide how easy a page is to read. Two typefaces are usually enough, with clear sizes for headings and comfortable body text on a phone.
User experience is how easily visitors find what they came for. Simple navigation, short forms and pages that answer real questions make the difference between a visit and an inquiry.
Many visitors will see your site on a phone first. Designing for small screens first keeps pages focused, buttons easy to tap and content quick to load.
An accessible website works for people using keyboards, screen readers or zoom. The WCAG 2.2 guidelines are the standard, and most fixes, like alt text, labels and contrast, are simply good design.
Slow pages lose visitors and rankings. Compressed images, fewer plugins and good hosting keep load times low, and Google’s Core Web Vitals show how real visitors experience your speed.
Design and SEO work together. Clear headings, a sensible page structure, descriptive links and fast mobile pages make it easier for Google to understand your site and for people to find it.
Big Decisions
Honest comparisons for the choices that are hard to undo: how your site is built, which platform it runs on and who builds it.
When an AI builder is enough, when a custom design is worth it, and the questions to ask before you choose.
Industry Guides
What a plumber’s website needs is different from a law firm’s. These guides cover the pages, features and trust signals that matter in your field.
Latest Articles
FAQs
Short answers to the questions we hear most, with the guide to read next.
It depends on the number of pages, the features you need and who writes the content. Our free Website Design Price Calculator gives you an estimate in a few clicks, and a free proposal gives you a written quote for your project.
It depends on who will update the site, the features you need and how much you expect to grow. Our platform comparisons walk through the trade-offs so you can choose with confidence.
Common signs are a site that looks dated, loads slowly, is hard to use on a phone or no longer brings in inquiries. Our guide to the 7 signs your website needs a redesign helps you decide.
For a simple brochure site it can be. If you need custom features, strong SEO or a design that sets you apart, a custom site usually serves you better. Our comparison covers when each makes sense.
An accessible site can be used by people with visual, hearing, motor or cognitive impairments. The WCAG 2.2 guidelines set the standard, covering contrast, alt text, keyboard access and clear forms.
At minimum: a clear headline that says what you do, your services, proof such as reviews, easy contact options on every page, fast mobile pages and the basics of SEO.
Free Proposal
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