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Private school website design
Parents choosing a private school are looking for a place where their child will be known, challenged and happy, and they start that search on your website. Our private school website design shows them daily life, explains your approach and tuition honestly, and makes booking a tour, attending an open house or starting an application simple.
We review your current site and send a fixed-price proposal. No obligation.
Kindergarten family, Wednesday
Grade 6 applicant
In Short
A great private school website helps parents picture their child at your school and take the next step. It explains your mission and approach in plain words, shows daily life, faculty and programs by grade, lays out admissions steps, dates and tuition with financial aid, and puts tour, open house and inquiry buttons everywhere. It keeps a parent portal one click away for current families and shows up when parents type “private schools near me” or “Montessori school”.
Reviewed by Chris C., Web Design & Development
Strategists, designers, copywriters and developers plan every division page, tuition answer and tour path around how parents choose a school.
Your site runs on the world’s most widely used platform, tuned for speed and local search, and easy for your admissions and communications team to update without calling a developer.
Your school owns the design, content, domain and hosting, and receives every login at launch. After that, help is there when you want it.
How customers choose
Choosing a school is one of the biggest decisions parents make, and it often starts a year or more ahead.
“Private schools near me”, “Montessori preschool” or recommendations from other parents.
Mission, teaching approach, class sizes, faith, arts and athletics show whether the school matches their values.
Tuition by grade, fees, financial aid and payment plans decide whether the school stays on the list.
Seeing classrooms and meeting teachers is almost always the step before applying.
Checklist
Twelve features an independent school website needs to welcome new families and serve current ones. See how your school’s site compares.
Learn how parents shortlist private schools, and how we would price your new site.
Site plan
Each page answers a question parents ask at the kitchen table, then invites them to visit or inquire.
Steps, dates, age cutoffs, testing or assessments, and what happens at a visit or interview.
Tuition by grade, fees, financial aid, scholarships and payment plan options.
Early childhood, lower, middle and upper school pages with curriculum and signature programs.
Arts, athletics, clubs, faith life, lunch, after school care and transportation.
History, mission, leadership, faculty, accreditation and what makes your community different.
Parent portal, calendar, forms, uniform information and news for the current school community.
Our process
Watch your new school website take shape, one step at a time. You see real work at every stage, get weekly updates and approve each step before we move on.
We learn your mission, divisions and enrollment goals, and look at the schools parents compare.
We plan admissions, tuition and division pages, each leading to a tour or inquiry.
Warm pages from your real classrooms and community, with admissions copy parents trust.
A WordPress build with tour booking, inquiry forms, portal links and a families section.
Media consent is checked on every image, forms are tested and the site launches.
Your team learns to post news and events, and we bring more families to your open houses.
Free quote
We fix the build price in a written proposal first, and enrollment marketing can be quoted monthly around your admissions season.
Beyond the website
Private school enrollment runs on reputation, search and word of mouth. Four channels help more families discover you at the right time. A care plan keeps admissions dates and tuition pages current.
Select a strategy below to see what we do.
Families search for schools within a reasonable drive. A complete Business Profile with your grades and programs, and steady reviews from current parents, help you appear in the map results.
Pro tip: Choose the most specific Business Profile category, such as “Montessori school” or “Catholic school”. Parents search those terms directly.
Searches for private schools rise at the start of each admissions season. Ads promoting open houses and tours, with a simple booking form, bring families in while they are actively looking.
Pro tip: Run ads for each open house with the date in the headline. A specific date gives families a reason to act now.
Parents follow schools on Facebook and Instagram long before applying. Classroom moments, student work and events, shared with family consent, show the community you describe on your website.
Pro tip: Keep a current list of families who opted out of media use, and check it before every post.
Parents ask AI assistants “What are the best Montessori schools near me?” or “How much does private school cost in my area?” Clear division, tuition and approach pages help those tools describe your school accurately.
Pro tip: Publish a short, honest page explaining your teaching approach. It is the question AI tools are most often asked about schools.
Open house dates, tuition and calendars change every year. Along with patches, backups and monitoring, we update admissions dates, tuition tables and event listings so families always see this year’s information.
Pro tip: When tuition is approved each year, update the tuition page and every PDF that mentions it on the same day.
Built for private schools
Private schools handle children’s information and images and have their own notice requirements, so the site is built with care.
Your accreditor, governing body and legal counsel set the final requirements for your school. We support them, but this is not legal advice.
Tax-exempt private schools must publicize a racially nondiscriminatory policy, and IRS guidance allows posting it on the school website.
Students appear only where families have given media consent, and opt-outs are respected across the site.
Forms are designed for parents, not children, and the site avoids collecting data from children under 13, in line with COPPA.
Enrollment forms, handbooks and every page meet WCAG 2.2 AA, so parents using screen readers can apply too.
Client reviews
Google reviews from our website design clients (not schools).
“Very professional, does a great job and works with you. Communication is wonderful, calls and connects with you regardless of distance and time difference between countries…”
Google review
“A great company and a great experience. They are very knowledgeable and creative. They created an amazing website for our firm!”
Google review
“The crew at Digital Roots Media is a pleasure to work with. We had high expectations and they delivered with a beautiful and intuitive site. The experience was great from start to finish.”
Google review
School marketing guides
Practical guides from our team on the topics clients ask us about most.
FAQs
Straight answers to the questions business owners ask most.
Talk to a strategist. No sales script, just straight answers about your site.
Private school websites from Digital Roots Media are quoted per project, and your proposal confirms a single fixed price. The scope depends on:
An independent school website should include admissions steps and dates, tuition and financial aid, academics by division, student life, mission and faculty, tour and open house booking, an inquiry form and a families section for current parents.
Most families expect to see tuition by grade before they visit. Publishing tuition and financial aid together shows the school is approachable and saves admissions time with families who need aid information first.
A school admissions website works best with one clear path: inquire, tour, apply. Keep dates on one page, cut form fields to what admissions needs and put the next step on every page.
Yes. K-12 school website design for multiple campuses gives each location its own page, programs and tour booking under one shared brand and admissions system.
Private school marketing works best around admissions season: local SEO, open house ads, social media that shows daily life, and reviews and referrals from current families.
Yes, with family media consent. We set up a simple process so staff can check opt-outs before images go on the site or social media.
Yes. The school holds the domain and every page, with administrator logins for your communications team.
Talk to a strategist. No sales script, just straight answers about your site.
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