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Marketing Strategy
Stop spreading budget across disconnected tactics. We turn your goals into a clear, prioritized marketing plan: who to reach, what to say, which channels to use and how to measure success.
Free proposal and audit. No obligation.
“Very professional, does a great job…” Joanne P., Google review
Positioning to KPIs
In short
A marketing strategy is the plan that connects your business goals to the marketing activity that will achieve them. It defines your target audience, positioning and key messages, the channels you will use, how budget is allocated, and the metrics that show success. A good strategy gives every campaign, piece of content and ad a clear purpose, and makes it obvious what to do first.
By the Digital Roots Media strategy team · Updated
Investment
Strategy projects are quoted as a fixed price based on scope and research depth. Ongoing strategic support is available as a monthly plan.
Scoped to your business
Fixed quote
Research, positioning, channel and budget planning, a measurement framework and a prioritized action plan, presented and handed over to your team.
The number of services, markets and audiences to plan for.
Customer interviews, surveys and competitive analysis.
How many channels and campaigns the plan covers.
Whether we help execute and review the plan over time.
What's included
Not a thick document that sits in a drawer, but a clear plan with priorities, owners and measures.
01
We start with your business: goals, margins, sales process, capacity and what has and has not worked before. Clear targets make every later decision easier.
02
We research your customers and competitors to understand who buys, why they buy, how they search and decide, and where competitors leave gaps.
03
We define what makes you the right choice and how to say it clearly, so your website, ads, content and sales conversations all tell the same compelling story.
04
We recommend the channels most likely to reach your buyers efficiently, such as SEO, paid search, social, email or partnerships, and how to allocate budget across them.
05
Every plan needs a scoreboard. We define the KPIs, targets and reporting that show whether the strategy is working.
06
The strategy ends with a prioritized 90-day plan: what to do first, who owns it and how progress will be reviewed. We can execute it with you, or support your team.
Our process
A focused engagement that ends with clarity, priorities and a plan your team can start on immediately.
Step 1
Goals, numbers, sales process and history.
Step 2
Customers, competitors and market gaps.
Step 3
Value proposition and core messaging.
Step 4
Channels, budgets, KPIs and roadmap.
Step 5
Walkthrough, priorities and next steps.
Why Digital Roots Media
How we work, and what our clients say about working with us.
Strategy, design, development, SEO and AI search under one roof, so nothing gets lost in handoffs.
You see the scope, deliverables and investment in writing before any work begins.
Reports tied to leads and revenue, not vanity metrics, with a real person to walk you through them.
Your accounts, data, content and assets stay yours, always.
“Digital Roots Media did an amazing job in designing and launching our new website. Great team. Great experience. We are continuing to do maintenance with them…”
Google review
“A great company and a great experience. They are very knowledgeable and creative. They created an amazing website for our firm!…”
Google review
“I loved working with Digital Roots Media. Professional service and outstanding, innovative work.”
Google review
Why it matters
Tactics without strategy keep you busy. Strategy without tactics is theory. You need both, in that order.
OVERVIEW
Many businesses jump straight into tactics: a new website, some ads, a few social posts. Without a shared plan, those efforts pull in different directions and it is hard to tell what is working.
A clear strategy aligns every activity around the same audience, message and goals, so your budget works harder and your team knows what matters most.
BENEFIT 01
A prioritized plan ends the constant debate about what to try next, and focuses resources on the activities most likely to move the numbers.
BENEFIT 02
Sharp positioning makes every page, ad and sales conversation more persuasive, because it speaks to what your buyers actually care about.
BENEFIT 03
Channel and budget planning directs money toward the audiences and channels with the best expected return.
BENEFIT 04
Agreed KPIs and regular reviews keep everyone accountable to outcomes, not activity.
Explore our growth services
More leads and sales from the traffic you have.
Experiments that prove what actually works.
Tracking and dashboards you can trust.
Lead routing, nurture and follow-up on autopilot.
Focused pages built to convert paid traffic.
Paid search and social that pays for itself.
Nurture sequences that turn leads into customers.
FAQs
Straight answers to the questions business owners ask most. Still unsure? Talk to a strategist.
A marketing strategy includes goals, audience research, positioning and messaging, channel priorities, budget allocation, KPIs and a prioritized action plan.
Most strategy projects take 3 to 6 weeks, depending on research depth and the number of services and markets involved.
Yes. We can execute the plan across web, SEO, paid media, content and email, or support your in-house team with regular reviews.
Often, yes. A strategy review can reveal where budget is being wasted, which channels are under-used and how to align your team around clear priorities.
Yes. We plan strategies for B2B, professional services, local and ecommerce businesses, tailored to how their buyers make decisions.
Our strategies are built by a team that also executes, so every recommendation is practical, prioritized and tied to measurable outcomes.
Yes. Positioning and messaging are core parts of every strategy, and we can extend them into full branding work.
Strategy projects are quoted as a fixed price based on scope and research depth, with optional ongoing strategic support.
Get started
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