Get a Free Website Audit and see exactly what is holding your site back from ranking and converting. Claim yours today.
Get a Free Website Audit. Claim yours today.
Get a Free Website Audit and see exactly what is holding your site back from ranking and converting. Claim yours today.
Get a Free Website Audit. Claim yours today.
Structured data and entity work that describes your business, services, people and content in the language search engines and AI systems understand, so you are recognized, trusted and eligible for rich results.
“…outstanding, innovative work.” Hrithik S., Google review
In Short
Schema markup is structured data, usually in JSON-LD format, that labels the information on your pages, such as your organization, services, products, locations, people, reviews and FAQs, using the Schema.org vocabulary. Entity optimization goes further, making sure search engines and AI systems recognize your business as a distinct, well-defined entity with consistent facts and clear connections to your profiles, people and topics across the web.
By the Digital Roots Media technical SEO team
Your AI search work is planned and delivered by SEO strategists, writers and developers working as one team, so content, schema and technical fixes ship together.
We track how AI assistants describe and cite your business for the prompts that matter, next to your Google rankings and the leads search brings.
AI assistants and answer engines change quickly. We review the data and adjust your plan, so your visibility keeps up with how people search.
What's Included
Not a plugin’s generic defaults, but a connected description of your business that machines can trust.
See what your markup says today.
We review your existing structured data for errors, gaps, conflicts and duplicate markup from plugins, and check which rich results you are and are not eligible for.
Define who your business is.
We define your organization as a clear entity: legal and brand names, logo, contact details, founding information, leadership and links to official profiles, all connected with consistent identifiers.
Mark up what you sell and where.
Each service, product and location is marked up with the right type and properties, and linked back to your organization, so machines understand what you offer and where.
Connect experts to their content.
Author and expert markup connects your content to real people with credentials, which supports expertise and trust signals. Articles, FAQs and how-to content get the right types too.
The same facts across the web.
Structured data works best when the rest of the web agrees with it. We align your key facts across profiles, directories and knowledge sources, and connect them to your site.
Tested, valid and monitored.
Every change is validated with official testing tools and monitored in Search Console, so errors are caught when templates or content change.
Proven Results
Every result below is tied to a real business, a real strategy and a measurable outcome.
200%
Increase in organic traffic
in six months
400%
Return on investment
within the first year
240%
Increase in qualified leads
within 90 days
AI Search
Search engines and AI assistants use structured data and consistent entity facts to understand who you are, what you offer and where you work.
It states your services, locations and people in a format machines read.
Consistent facts across the web confirm you are one business.
Clear signals help assistants describe you accurately.
Prompt: “who offers schema markup services”
Sample report view. Your audit shows your real numbers.
Our Process
Audit, plan a connected graph, implement cleanly and keep it valid.
Existing markup, errors and entity footprint.
A connected schema graph for your site.
Clean JSON-LD across every template.
Consistent facts across profiles and directories.
Mark up new pages, services and content as you add them.
Testing, Search Console and alerts.
Pricing
Schema and entity work is quoted as a fixed price based on your site’s templates and entity footprint, with optional monitoring.
Services, locations, products, articles and team pages.
WordPress, Shopify or custom implementation methods.
Profiles, directories and knowledge sources to align.
New content and pages that need schema over time.
We review your current markup and entity details.
A fixed scope and price, agreed before any work starts.
We build and validate it, with optional ongoing monitoring.
Free proposal. No obligation.
Why Digital Roots Media
What separates us is not what we say about ourselves. It is what our clients say, what our results show and how we work every single month.
Google, GoodFirms and UpCity
I loved working with Digital Roots Media. Professional service and outstanding, innovative work.
Google review
Digital Roots Media did an amazing job in designing and launching our new website. Great team. Great experience. We are continuing to do maintenance with them…
Google review
A great company and a great experience. They are very knowledgeable and creative…
Google review
Compare Your Options
An honest look at a schema specialist team, an SEO plugin on its own, a general developer or doing it yourself, and who each one suits.
Swipe to compare →
| What you get | Our approachDigital Roots MediaSchema and entities | SEO plugin onlyAutomatic basics | General developerCode focus | Do it yourselfYour own team |
|---|---|---|---|---|
| Complete coverageServices, people, locations | Built for your site | Basics only | Varies | Depends on skills |
| Connected graphOne clear entity | Connected JSON-LD | Often separate | Sometimes | Rarely |
| Entity consistencySame facts across the web | Included | Not included | Not included | When time allows |
| ValidationTested and monitored | Every template | Partial | Varies | If you check |
| Best forWho each option suits | Sites that want rich results and AI clarity | Simple blogs | Small one-off fixes | Teams with schema skills |
Why It Matters
Search engines and AI systems work in entities and facts. Schema is how you describe yours clearly.
Search engines and AI assistants build their understanding of the world around entities: organizations, people, places, products and services. When your entity data is clear and consistent, they can describe and recommend you with confidence.
Good structured data can also make pages eligible for rich results that stand out in search.
Eligible pages can show extra details, such as ratings, breadcrumbs, product information or events, that make listings more useful and more visible.
Connected, consistent entity data gives AI systems a reliable description of who you are and what you do.
LocalBusiness markup and consistent location data support your presence in local search and maps.
Author and person markup connect content to real, credentialed people, supporting trust in your expertise.
Explore Related Services
Structured data helps machines understand you. These services turn that clarity into rankings, citations and leads.
Paid search ads that bring leads while your organic rankings grow, with every click tracked.
Stay in front of the people who found you on Google, and give them a reason to come back.
Turn first-time visitors into repeat customers with timely, useful emails.
A fast site built around your SEO strategy, so new visitors understand you in seconds.
Focused pages for your most valuable keywords and campaigns, built to get the call.
Clear journeys from search result to inquiry, tested with real visitor behavior.
Turn more of the traffic SEO already brings into leads, before you pay for more.
See exactly which pages and keywords bring leads, in a report you can read in five minutes.
One plan that decides where SEO, ads and content each earn their budget.
AI Search Guides
Practical guides from our team on structured data and AI search.
How to get your business cited in AI answers from ChatGPT, Gemini and Google.
How AI answers differ from Google results, and how to show up in both.
How AI tools and AI search affect local visibility.
How structured data helps search engines understand your pages and earn rich results.
Which AI assistant fits which business task.
FAQs
Straight answers to the questions business owners ask most.
Talk to a strategist. No sales script, just straight answers about your site.
Schema markup is structured data added to your pages, usually as JSON-LD, that describes your content using the Schema.org vocabulary so search engines and AI systems can understand it precisely.
An entity is a clearly defined thing, such as a business, person, place or product, that search engines can recognize and connect to facts and other entities.
Schema is not a direct ranking factor, but it helps search engines understand your content, can make pages eligible for rich results and supports accurate descriptions in AI answers.
Plugins add useful basics, but often miss services, people and connections, or create duplicate and conflicting markup. We audit what exists and build a complete, connected graph.
Common types include Organization, LocalBusiness, Service, Product, Offer, Person, Article, FAQPage, BreadcrumbList, WebPage and Review, chosen to match your content.
Yes. Clear, consistent structured data helps AI systems understand your business and content, which supports accurate descriptions and recommendations.
We validate every implementation with official testing tools and monitor structured data reports in Google Search Console.
It is quoted as a fixed price based on your templates, platform and entity footprint, with optional ongoing monitoring.
Free Schema Check
Share your website and email. You will receive a free schema check and a fixed-price proposal, with no obligation.
We never share your details. No spam.
