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Utility website design
When the power goes out or a bill looks high, utility customers reach for their phones. If the website answers clearly, they never need to call. Our utility company website design puts outage information, bill pay, start, stop and move requests, rates and safety messages where people expect them, and gives your communications team an easy way to post updates during storms.
We review your current site and send a fixed-price proposal. No obligation.
Map updated, crew assigned
New member, move-in Friday
In Short
A great utility company website lets customers or members finish common tasks without calling. It links the outage map and outage reporting from every page, offers bill pay and account login, handles start, stop and move service requests, explains rates, fees and assistance programs clearly, shares safety information, publishes storm updates quickly, and covers governance, such as board meetings for co-ops. It meets WCAG 2.2 AA and loads fast on phones during emergencies.
Reviewed by Chris C., Web Design & Development
Strategists, designers, copywriters and developers plan each task page and alert tool around why customers reach for their phones.
Your site runs on the world’s most widely used platform, tuned for speed and local search, and easy for your communications team to update without calling a developer.
Your utility owns the design, content, domain and hosting, and receives every login at launch. After that, help is there when you want it.
How customers choose
Utility visitors arrive to complete a task, often under stress, and want to finish fast.
An outage, a high bill or a move.
Outage map, bill pay or a service form.
Restoration times, rates, fees and programs.
Report, pay, start service or sign up without calling.
Checklist
Twelve features a utility services website needs to reduce calls. Check how your utility’s site measures up.
See which tasks customers bring to a utility site, then how pricing works.
Site plan
Each page is organized around a task customers or members come to complete.
Map, reporting, restoration updates and storm preparation.
Bill pay, autopay, paperless billing and payment options.
Start, stop, move and new construction requests.
Rate schedules, fees, assistance and efficiency programs.
Downed lines, gas leaks, call before you dig and storm safety.
Board, meetings, reports, news and careers.
Our process
Watch your new utility website take shape, one step at a time. You see real work at every stage, get weekly updates and approve each step before we move on.
We review call drivers, analytics and systems, and study peer utilities.
We plan task-based navigation, outage pages and storm tools.
Accessible pages with your real crews, plus plain task copy.
A WordPress build with outage, billing and service integrations.
Accessibility and storm update tools are tested before launch.
Your communications team learns the storm tools, and we reduce calls.
Free quote
A written build price is agreed first, and SEO or content support is optional.
Beyond the website
Utilities succeed online when customers find answers and trust updates. Four channels help. A care plan keeps rates and storm tools ready.
Select a strategy below to see what we do.
Customers search “pay my bill” or “report an outage” with your name. Clear task pages make sure the right page appears first.
Pro tip: Name pages after tasks, like “Pay Your Bill”, rather than department names.
Planned outage notices, program sign-ups and rate updates by email keep customers informed and reduce calls.
Pro tip: Send planned outage notices well before work starts, with the affected streets listed.
Plain explanations of bills, seasonal usage and programs reduce confusion and support calls.
Pro tip: Publish a labeled sample bill. It answers many of the questions that drive calls.
Customers ask AI assistants “How do I start service with my local utility?” Clear task pages help those tools give accurate steps.
Pro tip: Write service start steps as a numbered list with required documents. AI tools repeat them accurately.
Rates change, meetings get noticed and storms arrive without warning. Besides security patches and backups, we update rates, notices and test storm tools.
Pro tip: Test the storm update template before each storm season so your team can post in minutes.
Built for utilities
Utilities answer to regulators and members, so rates, notices and accessibility are handled carefully.
Public utility commissions, boards and ADA rules govern utility websites. Your communications and legal teams approve final copy.
Rate schedules and fees match current approved tariffs or board-adopted rates.
Public meeting, rate hearing and other required notices are posted on time.
Pages are built to WCAG 2.2 AA, in line with ADA Title II expectations for public entities.
Safety guidance follows industry and regulator recommendations.
Client reviews
Google reviews from our website design clients (not utilities).
“Very professional, does a great job and works with you. Communication is wonderful, calls and connects with you regardless of distance and time difference between countries…”
Google review
“A great company and a great experience. They are very knowledgeable and creative. They created an amazing website for our firm!”
Google review
“The crew at Digital Roots Media is a pleasure to work with. We had high expectations and they delivered with a beautiful and intuitive site. The experience was great from start to finish.”
Google review
Utility guides
Practical guides from our team on the topics clients ask us about most.
FAQs
Straight answers to the questions business owners ask most.
Talk to a strategist. No sales script, just straight answers about your site.
Utility websites from Digital Roots Media are quoted per project for focused sites. Larger projects depend on:
A utility services website should include outage information, bill pay, start, stop and move service, rates and fees, programs, safety, governance and news.
Yes. We link or embed your outage management system’s map and add a simple report form and storm update page.
An electric cooperative website adds member information, capital credits, board elections and annual meeting details to the core service tasks.
A storm update template lets your team publish restoration updates quickly from a phone, with alerts across the site.
Clear task pages for outages, payments and service requests, plus plain explanations of bills, answer the questions that drive most calls.
Yes. We build to WCAG 2.2 AA and test with keyboard and screen readers.
Yes. The utility owns its domain, content and all logins.
Talk to a strategist. No sales script, just straight answers about your site.
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